Right around January, P90X searches more than doubled, widening the gap. Crossfit searches have remained at a steady upward trend for about 5 years. Although crossfit has been around since 2002, it did not register as a search term until late 2005.
The bottom graph shows the relative news postings related to the two search terms. Crossfit is written about more frequently and more consistently than P90X.
I think these trends are pretty interesting. Both systems move away from the globo-gym fitness approach.
P90X markets aggressively over television, radio, through the internet, and via local reps through street reps. Crossfit employs a word-of-mouth, viral approach.
Both have grown, but P90X leaps enormously every January, which probably coincides with an intensified marketing push.
It will be interesting to see which whether one or the other fizzles out as a trend.
Look what happens when you add yoga to the mix:
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